Blog Archive Friday Factoid Chicago Booth for Marketing

Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at such companies as Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “New Product Development” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulder to see whether Chicago Booth is continuing to gain ground. For a thorough exploration of what Chicago Booth and other top business schools have to offer, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Centerâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now chair of A.C. Nielsen)â€"Chicago Booth offers students roughly a dozen marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently  taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “Consumer Behavior” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or participate in “day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground. For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the  mbaMission Insider’s Guides  series. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at such companies as Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “New Product Development” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulder to see whether Chicago Booth is continuing to gain ground. For a thorough exploration of what Chicago Booth and other top business schools have to offer, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners and executive chairman of Conyers Park Acquisition Corp.)â€"Chicago Booth offers students approximately 15 marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently  taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or participate in “day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground. For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Centerâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (as well as chair of A.C. Nielsen)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “Consumer Behavior” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or can elect to participate in “day-at” vi sits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulder to see whether Chicago Booth is continuing to gain ground. For a thorough exploration of what Chicago Booth and other top business schools have to offer, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Centerâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (as well as chair of A.C. Nielsen)â€"Chicago Booth offers students roughly a dozen marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) recently at Abbott, Barclays and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “Consumer Behavior” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or can elect to participate in “ day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulder to see if Chicago Booth is continuing to gain ground. For a thorough exploration of what Chicago Booth and other top business schools have to offer, please check out the  mbaMission Insider’s Guides  series. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly a dozen marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently  taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays, and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or participate in “day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley, and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground. For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids University of Chicago (Booth) Blog Archive Friday Factoid Chicago Booth for Marketing You may be surprised to know that Chicago Booth is making inroads into an area that its crosstown rival (Kellogg) is known to dominate: marketing. Through the James M. Kilts Centerâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now chair of A.C. Nielsen)â€"Chicago Booth offers students roughly a dozen marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students recently  taking part in marketing management labs (semester-long consulting projects) at Abbott, Barclays and Honeywell. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “Consumer Behavior” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be paired with an alumni marketing mentor or participate in “day-at” visits to major marketing firms and companies such as PepsiCo, Wrigley and Kraft. Although Kellogg’s reputation for excellence in marketing is firmly intact, we have to assume that the folks in Evanston are occasionally glancing over their shoulders to see if Chicago Booth is gaining any more ground. For a thorough exploration of what Chicago Booth and 15 other top business schools have to offer, please check out the  mbaMission Insider’s Guides  series. Share ThisTweet Friday Factoids University of Chicago (Booth)